Make the scope clear
Show the difference between full-home interiors, modular work, renovation, and smaller requirements. Use genuine project imagery and explain what is included in any starting price. Avoid treating every enquiry as a ready-to-start full-home project.
Qualify without creating friction
Ask the minimum questions that help your team respond well: location, property type, possession stage, and intended timeline may be relevant. Capture more detail during a useful conversation rather than making the first form unnecessarily long.
Track the design journey
Connect enquiries to qualified conversations, consultations, quotations, and bookings. Record why a lead was rejected so campaign decisions can respond to affordability, service coverage, or timing rather than guesswork.