Make the product easy to choose
Clarify the use case, product details, delivery expectations, and purchase options. Creative should show why someone would choose the product and direct them to a page that answers the likely objections.
Test offers with margin in mind
Bundles, promotions, and acquisition campaigns can affect contribution differently. Compare net revenue and variable costs before scaling an apparently strong return on ad spend. Separate new-customer acquisition from returning-customer activity where measurement allows.
Improve the post-purchase journey
Track cancellations, returns, and delivery issues alongside orders. Use permission-based retention journeys to support product usage and repeat purchases. Keep financial assumptions explicit when evaluating lifetime value.